A Customer Growth Partner Built for Modern Brands
Hero Group drives customer acquisition, retention, and product improvement through three integrated divisions: Activation, Research, and Retention.
Our Story
From Street Teams to a National Growth Platform
Hero Group began with founders Jai Maw and Jeremy Jakary, who started as a sports-betting street team helping customers download apps, redeem promos, and understand legal wagering. They quickly discovered a major gap: brands could generate interest, but converting new users into confident customers required hands-on support.
This insight led to the creation of Betting Hero Activation, which scaled into a nationwide activation partner known for compliant field teams, event-driven customer onboarding, and strong conversion results.
As the company grew, the founders expanded beyond activation and launched Hero Research. Led by Jai Maw and Ernie Ropas – both alumni of the renowned research and advisory firm Gartner – Hero Research equips product, marketing, and UX teams with deep customer insights and actionable competitive benchmarks that accelerate smarter decision-making.
In 2021, Betting Hero was acquired by FansUnite, providing broader resources, operational support, and national reach.
In 2024, the Group launched Hey Hero, a retention and engagement platform built specifically for iGaming operators, delivering personalized insights and compliance-safe messaging directly to customers.
In August 2024, the founders, backed by GeoComply, reacquired Betting Hero and its divisions, bringing Activation, Research, and Retention together under a single umbrella: Hero Group.
Today, Hero Group provides a full lifecycle solution for brands across North America, supporting every stage from customer acquisition to long-term retention and product development.
Our Mission
To Help Brands Win Customers, Understand Them, and Keep Them Engaged. We believe the strongest Brands are built through meaningful customer interactions. Hero Group supports the entire journey — from first touch to long-term loyalty.
Scott Miller - CEO
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Cassie Brickman - COO
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.