We Bring the Next Million Customers To Your Brand.

A Full Customer Lifecycle Partner

Hero Group specializes in high-volume, in-person customer enrollment and brand activation & retention at the nation’s largest venues-from stadiums and casinos to major festivals and arenas.

Hero Group is unanimously recognized as the leading customer acquisition, retention, and development company in sports betting, and iGaming.

The company’s award winning teams are trusted by leading operators to represent their brands via Betting Hero Activation while also being relied upon to gather critical consumer insights via Hero Research; helping to inform product, marketing, and UX decisions.

Why Operators Choose Hero Group

Execution. Insight. Impact

Our success starts with our recruiting and training teams as they build the foundation that will drive results
Recruiting top talent is in our DNA. We have over 500 Heroes on our team and a dedicated staff focused on growing our roster every day.
Our Heroes are incentivized to produce results to create alignment from the top down with 100% alignment, our teams produce results.
Our Heroes focus on creating a easy customer journey that focuses on education.
We know that an educated customer is more likely to enjoy their experience interacting with the operators
Our Heroes focus on the customer experience to ensure a positive brand experience.
From coast to coast our Heroes consistently activate every month in over 20 states
Adding over 500,000 new customers for our clients from multiple channels:
- Bar Network
- Casinos
- Teams & Leagues
- Special Events