What We Do


A Full Customer Lifecycle Partner.

We combine live activation, product insight, and retention expertise into one integrated platform. From first interaction to long-term engagement, Hero Group supports every step of the customer journey.

  • 700,000+ customers activated nationwide.

  • 400+ High-performing national field teams.

  • Increased retention, re-activation, and NGR lift for operators.

  • Actionable product insights backed by real bettor behavior.

  • In-person acquisition programs that convert customers at live events and VIP environments.

  • Personalized, compliance-safe engagement for iGaming operators.

  • UX and product insights that help iGaming teams build better experiences.

A Hero Group Rep with a Happy Customer while representing DraftKings Sportsbook.

Why Brands Partner With Us

Built for Performance. Trusted for Execution.

Hero Group is designed for brands that need a partner capable of delivering reliable results at scale. Our operational discipline, regulatory expertise, and customer-first mindset drive measurable outcomes.

  • Nationwide activation footprint

  • Compliance-focused field teams

  • Proven retention and re-activation results

  • Real bettor audiences for product testing

  • Integrated support across acquisition, retention, and development